/* Reflected Studio — «Guías» (/guias/ and /guias/<slug>/). Loaded after /pages.css and extends it: same tokens, header,
   breadcrumb, pill, opener, disclosure rows, final panel and footer. Every class here is prefixed with «g».
   Long-form reading first: body 18/1.78 in a ~68ch column on desktop (16.5/1.72 on phones), quiet motion that only
   reveals or follows the reader; reduced motion shows the finished state. Category identity = hero pattern of the
   matching service (body[data-service]) + a category accent and icon (data-cat). */

/* 1. Identities that only exist here -------------------------------------- */
/* guides (hub): the line grid of the home (52 px, very soft lines) fading out from the right, pink and amber glows */
[data-service="guides"]{--svc-pattern:linear-gradient(rgba(255,255,255,.045) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.045) 1px,transparent 1px);--svc-size:52px 52px;--svc-mask:radial-gradient(ellipse 70% 75% at 76% 45%,#000,transparent 76%);--svc-a:rgba(255,31,110,.42);--svc-b:rgba(240,128,60,.32)}
/* loyalty (Fidelización): glows only, orange top right */
[data-service="loyalty"]{--svc-pattern:none;--svc-a:rgba(240,128,60,.42);--svc-a-at:-16% -8% auto auto;--svc-b:rgba(255,31,110,.38);--svc-b-at:auto auto -24% -10%}
/* Category accents (palette only: pink, pink-2, orange and their blends) */
[data-cat]{--cat:#FF4D7D;--cat-rgb:255,77,125}
[data-cat="seo"]{--cat:#FF1F6E;--cat-rgb:255,31,110}
[data-cat="diseno-web"]{--cat:#F7566A;--cat-rgb:247,86,106}
[data-cat="tienda-online"]{--cat:#F0803C;--cat-rgb:240,128,60}
[data-cat="google-ads"]{--cat:#F59A55;--cat-rgb:245,154,85}
[data-cat="automatizacion"]{--cat:#FF7A9C;--cat-rgb:255,122,156}
[data-cat="fidelizacion"]{--cat:#F46C4E;--cat-rgb:244,108,78}

/* Active section in the menus (guide pages mark «Guías» with aria-current="true") */
.nav__link[aria-current="true"],.menu__panel a[aria-current="true"]{color:var(--pink-2)}

/* 2. Atoms ------------------------------------------------------------------ */
.gtile{display:grid;place-items:center;flex:none;width:40px;height:40px;border:1px solid rgba(var(--cat-rgb,255,77,125),.26);border-radius:12px;background:radial-gradient(circle at 50% 38%,rgba(var(--cat-rgb,255,77,125),.2),rgba(255,255,255,.02) 70%);box-shadow:inset 0 1px rgba(255,255,255,.06);font-size:19px;color:var(--cat,#FF4D7D)}
.gtile .ic{stroke-width:1.7}
.gtile--sm{width:26px;height:26px;border-radius:8px;font-size:14px}
.gtile--lg{width:52px;height:52px;border-radius:15px;font-size:24px}

/* 3. Guide hero ------------------------------------------------------------ */
.ghero__head{position:relative;z-index:2}
.ghero .pill{margin-bottom:var(--s-text)}
.ghero__title{max-width:19ch;font:600 clamp(44px,4.9vw,72px)/1.02 var(--display);letter-spacing:-.036em;color:var(--ink);text-wrap:balance}
.ghero__accent{background:linear-gradient(96deg,#FF1F6E,#FF4D7D 40%,#F0803C 75%,#FF1F6E);background-size:200% auto;-webkit-background-clip:text;background-clip:text;color:transparent;-webkit-text-fill-color:transparent;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-bottom:.06em}
.gmeta{display:flex;flex-wrap:wrap;align-items:center;gap:10px 26px;margin-top:var(--s-group);font:500 14px/1.4 var(--body);color:rgba(245,245,247,.74)}
.gmeta li{display:inline-flex;align-items:center;gap:9px}
.gmeta li>.ic{font-size:15px;color:var(--pink-2)}
.gmeta time{color:#FFFFFF}
.gmeta__cat a{display:inline-flex;align-items:center;gap:10px;min-height:44px;margin-block:-9px;padding:0 14px 0 9px;border:1px solid rgba(var(--cat-rgb),.3);border-radius:999px;background:rgba(var(--cat-rgb),.07);font-weight:700;color:#FFFFFF;transition:border-color 200ms ease,background-color 200ms ease}
.gmeta__cat a:hover{border-color:rgba(var(--cat-rgb),.6);background:rgba(var(--cat-rgb),.13);color:#FFFFFF}

/* Answer + essentials band (what an AI quotes) */
.gsum{position:relative;isolation:isolate;display:grid;grid-template-columns:minmax(0,1.32fr) minmax(0,1fr);overflow:hidden;margin-top:var(--s-block);border:1px solid rgba(255,255,255,.11);border-radius:24px;background:radial-gradient(70% 150% at 0% 0%,rgba(255,31,110,.2),transparent 62%),radial-gradient(55% 130% at 100% 100%,rgba(240,128,60,.13),transparent 64%),linear-gradient(170deg,#121216,#0B0B0E);box-shadow:0 40px 110px -70px rgba(255,31,110,.6),inset 0 1px rgba(255,255,255,.07)}
.gsum::before{content:"";position:absolute;z-index:-1;inset:0;background-image:var(--svc-pattern);background-size:var(--svc-size);opacity:.5;-webkit-mask-image:linear-gradient(100deg,#000,transparent 52%);mask-image:linear-gradient(100deg,#000,transparent 52%);pointer-events:none}
/* a thin light that runs once along the top edge when the band comes into view */
.gsum::after{content:"";position:absolute;top:0;left:0;width:38%;height:1px;background:linear-gradient(90deg,transparent,rgba(255,170,190,.95),transparent);opacity:0;transform:translateX(-100%);pointer-events:none}
.gsum.is-in::after{animation:gsum-run 2.4s var(--ease-in-out) .35s 1 both}
@keyframes gsum-run{0%{opacity:0;transform:translateX(-100%)}15%{opacity:1}85%{opacity:1}100%{opacity:0;transform:translateX(265%)}}
.gsum__answer,.gsum__points{min-width:0;padding:clamp(28px,3.4vw,44px)}
.gsum__points{border-left:1px solid rgba(255,255,255,.08);background:rgba(5,5,5,.22)}
.gsum__label{display:flex;align-items:center;gap:10px;margin-bottom:18px;font:500 11px/1.6 var(--mono);letter-spacing:.18em;text-transform:uppercase;color:rgba(245,245,247,.72)}
.gsum__label .ic{font-size:15px;color:var(--pink-2)}
.gsum__answer .gsum__label{color:#FFB3C6}
.gsum__text{max-width:58ch;font:500 clamp(18px,1.45vw,20.5px)/1.62 var(--body);color:#FFFFFF;text-wrap:pretty}
.gpoints{display:grid;gap:14px}
.gpoints li{display:grid;grid-template-columns:17px minmax(0,1fr);gap:13px;align-items:start;font:500 15px/1.55 var(--body);color:rgba(245,245,247,.86);text-wrap:pretty}
.gpoints .tick{margin-top:3px}
.gpoints strong,.gsum__text strong{font-weight:700;color:#FFFFFF}

/* 4. Body: table of contents + article ------------------------------------ */
.gbody{display:grid;grid-template-columns:minmax(0,1fr);gap:0;margin-top:clamp(56px,7vw,104px)}
.gart{min-width:0}

/* Table of contents. Desktop: sticky column. Under 1100 px: a sticky bar that opens the list (guias.js keeps it closed). */
.gtoc{position:relative;z-index:6;min-width:0}
.gtoc__box{border:1px solid rgba(255,255,255,.1);border-radius:18px;background:rgba(13,13,16,.88);-webkit-backdrop-filter:blur(16px);backdrop-filter:blur(16px)}
.gtoc__sum{display:flex;align-items:center;gap:12px;min-height:54px;padding:0 16px 0 18px;list-style:none;cursor:pointer;-webkit-tap-highlight-color:transparent}
.gtoc__sum::-webkit-details-marker{display:none}
.gtoc__label{flex:none;font:500 10.5px/1.5 var(--mono);letter-spacing:.18em;text-transform:uppercase;background:var(--grad-ink);-webkit-background-clip:text;background-clip:text;color:transparent;-webkit-text-fill-color:transparent}
.gtoc__now{flex:1;min-width:0;overflow:hidden;font:600 14px/1.3 var(--body);color:#FFFFFF;white-space:nowrap;text-overflow:ellipsis}
.gtoc__chev{display:grid;place-items:center;flex:none;width:30px;height:30px;border:1px solid rgba(255,255,255,.14);border-radius:50%;font-size:15px;transition:transform 220ms var(--ease-out),border-color 180ms ease}
.gtoc__box[open] .gtoc__chev{transform:rotate(180deg);border-color:rgba(255,77,125,.5);color:var(--pink-2)}
.gtoc__list{position:relative;display:grid;gap:2px;padding:4px 10px 12px}
.gtoc__link{position:relative;display:grid;grid-template-columns:30px minmax(0,1fr);align-items:baseline;gap:6px;min-height:44px;padding:11px 10px;border-radius:12px;font:500 14px/1.42 var(--body);color:rgba(245,245,247,.7);transition:color 160ms ease,background-color 160ms ease}
.gtoc__link:hover{color:#FFFFFF;background:rgba(255,255,255,.04)}
.gtoc__n{display:flex;align-items:center;font:500 11px/1 var(--mono);letter-spacing:.06em;color:rgba(245,245,247,.42);transition:color 160ms ease}
.gtoc__n .ic{font-size:13px}
.gtoc__link[aria-current]{color:#FFFFFF;background:rgba(255,31,110,.08)}
.gtoc__link[aria-current] .gtoc__n{color:var(--pink-2)}
.gtoc__svc{display:grid;gap:3px;margin:0 10px 12px;padding:13px 14px;border:1px solid rgba(255,255,255,.08);border-radius:12px;background:rgba(255,255,255,.025);transition:border-color 200ms ease}
.gtoc__svc:hover{border-color:rgba(255,77,125,.45)}
.gtoc__svc-k{font:500 10px/1.5 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:rgba(245,245,247,.6)}
.gtoc__svc-v{display:flex;align-items:center;justify-content:space-between;gap:10px;font:700 13.5px/1.35 var(--body);color:#FFFFFF}
.gtoc__svc-v .ic{font-size:15px;color:var(--pink-2);transition:transform 220ms var(--ease-out)}
.gtoc__svc:hover .gtoc__svc-v .ic{transform:translateX(3px)}

@media (min-width:1100px){
  .gbody{grid-template-columns:minmax(220px,268px) minmax(0,760px);gap:clamp(56px,6vw,104px);align-items:start}
  .gtoc{position:sticky;top:calc(var(--bar) + 28px)}
  .gtoc__box{max-height:calc(100vh - var(--bar) - 56px);overflow:auto;overscroll-behavior:contain;scrollbar-width:thin;border-color:transparent;background:none;-webkit-backdrop-filter:none;backdrop-filter:none}
  .gtoc__sum{display:flex;min-height:0;padding:0 0 14px 8px;pointer-events:none;cursor:default}
  .gtoc__now,.gtoc__chev{display:none}
  .gtoc__list{padding:0 0 0 24px}
  /* rail: the whole route, filled as the article is read (guias.js sets --gread) */
  .gtoc__list::before,.gtoc__list::after{content:"";position:absolute;top:6px;bottom:6px;left:8px;width:1px;border-radius:1px}
  .gtoc__list::before{background:rgba(255,255,255,.1)}
  .gtoc__list::after{background:linear-gradient(180deg,#FF1F6E,#F0803C);transform:scaleY(var(--gread,0));transform-origin:top;transition:transform 140ms linear}
  .gtoc__link{padding-inline:8px}
  .gtoc__link::before{content:"";position:absolute;top:50%;left:-19px;width:7px;height:7px;margin-top:-3.5px;border-radius:50%;background:#050505;box-shadow:0 0 0 1px rgba(255,255,255,.22);transition:background-color 200ms ease,box-shadow 200ms ease,transform 240ms var(--ease-out)}
  .gtoc__link[aria-current]::before{background:var(--pink);box-shadow:0 0 0 3px rgba(255,31,110,.22),0 0 14px rgba(255,31,110,.7);transform:scale(1.15)}
  .gtoc__svc{margin:22px 0 4px 24px}
}
@media (max-width:1099px){
  html.js .gtoc{position:sticky;top:calc(var(--bar) + 10px);margin-bottom:var(--s-group)}
  html:not(.js) .gtoc{margin-bottom:var(--s-group)}
  html.js .gtoc::before{content:"";position:absolute;z-index:-1;left:-32px;right:-32px;top:-12px;height:40px;background:linear-gradient(#050505 30%,rgba(5,5,5,0));pointer-events:none}
  .gtoc__box{box-shadow:0 18px 50px -30px rgba(0,0,0,.95)}
  .gtoc__box[open] .gtoc__list{max-height:min(56vh,440px);overflow:auto;overscroll-behavior:contain}
  .gart .gsec{scroll-margin-top:64px}
}

/* 5. Article typography ----------------------------------------------------- */
.gart p,.gart li{font:400 18px/1.78 var(--body);color:rgba(245,245,247,.8);text-wrap:pretty}
.gart p{max-width:68ch}
.gart strong{font-weight:700;color:#FFFFFF}
.gart a:not([class]),.gsum a,.gpoints a,.disc__a a{color:#FFFFFF;text-decoration:underline;text-decoration-color:rgba(255,77,125,.7);text-decoration-thickness:1px;text-underline-offset:.24em;transition:text-decoration-color 160ms ease,color 160ms ease}
.gart a:not([class]):hover,.gsum a:hover,.gpoints a:hover,.disc__a a:hover{color:#FFFFFF;text-decoration-color:var(--orange);text-decoration-thickness:2px}
.gsec{scroll-margin-top:16px}
.gsec+.gsec{margin-top:clamp(64px,6.4vw,92px)}
.gsec>*+*{margin-top:22px}
.gsec>.gsec__h+*{margin-top:26px}
.gsec>p+:is(.glist,.gsteps,.gtip,.gtable),.gsec>:is(.glist,.gsteps,.gtip,.gtable)+*{margin-top:32px}
.gsec__h{display:grid;gap:14px;max-width:26ch;font:600 clamp(28px,2.6vw,38px)/1.12 var(--display);letter-spacing:-.024em;color:#FFFFFF;text-wrap:balance}
.gsec__n{display:flex;align-items:center;gap:14px;font:500 11px/1.6 var(--mono);letter-spacing:.2em;text-transform:uppercase;color:var(--pink-2)}
.gsec__n::after{content:"";flex:1;max-width:96px;height:1px;background:linear-gradient(90deg,rgba(255,77,125,.55),transparent);transform-origin:left;transition:transform 900ms var(--ease-expo) 150ms}
html.js .gsec__h[data-rv]:not(.is-visible) .gsec__n::after{transform:scaleX(0)}
.gsec__t{display:block}
.gsec__note{font-size:15.5px!important;color:rgba(245,245,247,.64)!important}

/* Bulleted list: short gradient dash */
.glist{display:grid;gap:14px;max-width:68ch}
.glist li{position:relative;padding-left:30px}
.glist li::before{content:"";position:absolute;left:2px;top:.86em;width:14px;height:2px;border-radius:2px;background:linear-gradient(90deg,#FF1F6E,#F0803C)}

/* Steps: numbered markers on a rail that lights up as the list is read (pages.js [data-timeline] sets --on/--fill) */
.gsteps{display:grid;max-width:68ch}
.gsteps li{position:relative;display:grid;grid-template-columns:34px minmax(0,1fr);gap:20px;padding-bottom:22px}
.gsteps li:last-child{padding-bottom:0}
.gsteps li::before,.gsteps li::after{content:"";position:absolute;top:40px;bottom:2px;left:16.5px;width:1px}
.gsteps li::before{background:rgba(255,255,255,.12)}
.gsteps li::after{background:linear-gradient(180deg,#FF1F6E,#F0803C);transform:scaleY(var(--fill,1));transform-origin:top}
.gsteps li:last-child::before,.gsteps li:last-child::after{display:none}
.gsteps__n{position:relative;display:grid;place-items:center;width:34px;height:34px;margin-top:-1px;border:1px solid rgba(255,255,255,.22);border-radius:50%;background:#0B0B0E;font:700 13px/1 var(--mono);color:#FFFFFF}
.gsteps__n::before{content:"";position:absolute;z-index:-1;inset:-1px;border-radius:50%;background:linear-gradient(135deg,#FF1F6E 0%,#FF4D7D 48%,#F0803C 100%);box-shadow:0 9px 26px -12px rgba(255,31,110,.95);opacity:var(--on,1)}
.gsteps__n{isolation:isolate}
.gsteps li>p{padding-top:1px}

/* Tip callout */
.gtip{position:relative;display:grid;grid-template-columns:auto minmax(0,1fr);gap:18px;max-width:72ch;padding:24px 26px 24px 22px;border:1px solid rgba(255,77,125,.2);border-radius:18px;background:linear-gradient(135deg,rgba(255,31,110,.1),rgba(240,128,60,.045) 58%,rgba(255,255,255,.015));box-shadow:inset 0 1px rgba(255,255,255,.06)}
.gtip::before{content:"";position:absolute;top:22px;bottom:22px;left:-1px;width:2px;border-radius:2px;background:linear-gradient(180deg,#FF1F6E,#F0803C)}
.gtip__ic{display:grid;place-items:center;width:40px;height:40px;border-radius:12px;background:rgba(255,31,110,.14);font-size:19px;color:#FFB3C6}
.gtip__ic .ic{stroke-width:1.8}
.gtip__body{display:grid;gap:6px}
.gart .gtip__title{font:600 18px/1.35 var(--display);letter-spacing:-.01em;color:#FFFFFF}
.gart .gtip p:not(.gtip__title){font-size:16.5px;line-height:1.7;color:rgba(245,245,247,.82)}

/* Comparison table: rows on desktop, one card per row on phones (no sideways scroll) */
.gtable{overflow:hidden;border:1px solid rgba(255,255,255,.1);border-radius:18px;background:linear-gradient(170deg,rgba(255,255,255,.035),rgba(255,255,255,.01))}
.gtable table{width:100%;border-collapse:collapse;text-align:left}
.gtable thead th{padding:15px 20px;border-bottom:1px solid rgba(255,255,255,.1);background:rgba(255,255,255,.035);font:500 10.5px/1.5 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:rgba(245,245,247,.66);vertical-align:bottom}
.gtable tbody th,.gtable td{padding:17px 20px;vertical-align:top;font:400 15.5px/1.58 var(--body);color:rgba(245,245,247,.8);text-wrap:pretty}
.gtable tbody th{width:24%;font:600 15.5px/1.4 var(--display);letter-spacing:-.005em;color:#FFFFFF}
.gtable tbody tr+tr>*{border-top:1px solid rgba(255,255,255,.07)}
.gtable tbody tr{transition:background-color 160ms ease}
.gtable tbody tr:hover{background:rgba(255,255,255,.025)}
@media (max-width:719px){
  .gtable{border:0;background:none;overflow:visible}
  .gtable table,.gtable tbody,.gtable tr,.gtable th,.gtable td{display:block}
  .gtable thead{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%)}
  .gtable tbody{display:grid;gap:12px}
  .gtable tbody tr{padding:18px 18px 6px;border:1px solid rgba(255,255,255,.1);border-radius:16px;background:linear-gradient(170deg,rgba(255,255,255,.04),rgba(255,255,255,.012))}
  .gtable tbody tr+tr>*{border-top:0}
  .gtable tbody th{width:auto;padding:0 0 12px;font-size:17px}
  .gtable td{display:grid;gap:3px;padding:12px 0;border-top:1px solid rgba(255,255,255,.07)!important;font-size:15px}
  .gtable td::before{content:attr(data-th);font:500 10px/1.5 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:rgba(245,245,247,.6)}
}

/* FAQ and sources */
.gsec--faq .disc-list{max-width:72ch}
.gsec--faq .disc__q{font-size:clamp(16px,1.3vw,18.5px)}
.gart .disc__a{font-size:16.5px;line-height:1.74;color:rgba(245,245,247,.78)}
.gsrc{display:grid;max-width:72ch;border-top:1px solid var(--line)}
.gsrc li{border-bottom:1px solid var(--line)}
.gsrc a{display:grid;grid-template-columns:34px minmax(0,1fr) auto;align-items:start;gap:8px;min-height:44px;padding:16px 4px;color:#FFFFFF;transition:color 160ms ease}
.gsrc a:hover{color:#FFFFFF}
.gart .gsrc a{text-decoration:none}
.gsrc__n{padding-top:3px;font:500 11px/1.6 var(--mono);color:var(--pink-2)}
.gsrc__t{display:grid;gap:3px;font:600 15.5px/1.45 var(--body);overflow-wrap:anywhere}
.gsrc__host{font:400 12px/1.5 var(--mono);color:rgba(245,245,247,.56)}
.gsrc a>.ic{margin-top:4px;font-size:16px;color:var(--pink-2);transition:transform 220ms var(--ease-out)}
.gsrc a:hover>.ic{transform:translate(2px,-2px)}
.gsrc a:hover .gsrc__t{text-decoration:underline;text-decoration-color:rgba(255,77,125,.7);text-underline-offset:.24em}

/* 6. Related guides and cards ----------------------------------------------- */
.grel{position:relative;margin-top:var(--s-section)}
.grel__head{display:flex;flex-wrap:wrap;align-items:end;justify-content:space-between;gap:16px 32px;margin-bottom:var(--s-group)}
.grel__title{font:600 clamp(30px,3.4vw,48px)/1.05 var(--display);letter-spacing:-.03em;color:#FFFFFF}
.grel__all{display:inline-flex;align-items:center;gap:9px;min-height:44px;font:700 14px/1 var(--body);color:#FFFFFF}
.grel__all .ic{font-size:15px;color:var(--pink-2);transition:transform 220ms var(--ease-out)}
.grel__all:hover{color:#FFFFFF}
.grel__all:hover .ic{transform:translateX(3px)}
.gcards{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px}
.gcard{min-width:0}
.gcard__link{position:relative;isolation:isolate;display:flex;flex-direction:column;height:100%;overflow:hidden;padding:24px 24px 22px;border:1px solid rgba(255,255,255,.1);border-radius:20px;background:var(--card);color:var(--ink);transition:transform 320ms var(--ease-expo),border-color 220ms ease,box-shadow 320ms var(--ease-expo)}
.gcard__link::before{content:"";position:absolute;z-index:-1;inset:0;background:radial-gradient(90% 70% at 0% 0%,rgba(var(--cat-rgb),.16),transparent 62%);opacity:.7;transition:opacity 260ms ease}
.gcard__link:hover{color:var(--ink)}
.gcard__top{display:flex;align-items:center;gap:12px}
.gcard__cat{flex:1;min-width:0;font:500 10.5px/1.4 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:rgba(245,245,247,.72)}
.gcard__n{flex:none;font:500 10.5px/1.4 var(--mono);letter-spacing:.08em;color:rgba(245,245,247,.5)}
.gcard__title{margin-top:22px;font:600 clamp(19px,1.55vw,22px)/1.22 var(--display);letter-spacing:-.015em;color:#FFFFFF;text-wrap:balance}
.gcard__desc{margin-top:10px;font:400 14.5px/1.6 var(--body);color:rgba(245,245,247,.66);text-wrap:pretty}
.gcard__foot{display:flex;align-items:center;justify-content:space-between;gap:12px;margin-top:auto;padding-top:22px}
.gcard__time{display:inline-flex;align-items:center;gap:8px;font:500 13px/1.3 var(--body);color:rgba(245,245,247,.66)}
.gcard__time .ic{font-size:14px;color:var(--cat)}
.gcard__go{display:grid;place-items:center;width:38px;height:38px;border:1px solid rgba(255,255,255,.14);border-radius:50%;font-size:16px;color:#FFFFFF;transition:background-color 220ms ease,border-color 220ms ease,transform 320ms var(--ease-expo)}
@media (hover:hover) and (pointer:fine){
  .gcard__link:hover{transform:translateY(-5px);border-color:rgba(var(--cat-rgb),.5);box-shadow:0 30px 80px -46px rgba(var(--cat-rgb),.75)}
  .gcard__link:hover::before{opacity:1}
  .gcard__link:hover .gcard__go{border-color:transparent;background:linear-gradient(135deg,#FF1F6E,#F0803C);transform:translateX(3px)}
}
.gcards>.gcard:nth-child(3n+2){--d:70ms}
.gcards>.gcard:nth-child(3n){--d:140ms}

/* 7. Final panel with two actions ------------------------------------------ */
.grel+.gfinal{padding-top:var(--s-block)}
.gfinal__actions{display:flex;flex-wrap:wrap;align-items:center;justify-content:center;gap:12px}
.gfinal .btn--wa,.gfinal .btn--fit,.gfinal .gfinal__svc{width:auto;min-width:220px;max-width:100%}
.gfinal__svc{min-height:54px;background:linear-gradient(rgba(19,19,22,.86),rgba(19,19,22,.86)) padding-box,linear-gradient(96deg,rgba(255,255,255,.7),rgba(255,255,255,.35)) border-box;box-shadow:none}
.gfinal__svc .ic{font-size:16px;transition:transform 220ms var(--ease-out)}
.gfinal__svc:hover .ic{transform:translateX(3px)}

/* 8. Hub ------------------------------------------------------------------- */
.ghub__title{max-width:15ch}
.ghub__lead{max-width:56ch;margin-top:var(--s-text);font:400 17.5px/1.72 var(--body);color:rgba(245,245,247,.86);text-wrap:pretty}

/* 9. Responsive ------------------------------------------------------------- */
@media (max-width:999px){
  .gsum{grid-template-columns:minmax(0,1fr)}
  .gsum__points{border-left:0;border-top:1px solid rgba(255,255,255,.08)}
  .gcards{grid-template-columns:repeat(2,minmax(0,1fr))}
  .gcards--3>.gcard:nth-child(3){grid-column:1 / -1}
}
@media (max-width:760px){
  html.js .gtoc::before{left:-16px;right:-16px}
  .ghero__title{font-size:clamp(34px,9.4vw,46px);line-height:1.04;letter-spacing:-.034em}
  .gmeta{gap:10px 18px;font-size:13.5px}
  .gsum{border-radius:20px}
  .gsum__answer,.gsum__points{padding:26px 20px}
  .gsum__text{font-size:17.5px;line-height:1.6}
  .gart p,.gart li{font-size:16.5px;line-height:1.72}
  .gsec__h{font-size:clamp(25px,7vw,30px)}
  .gsteps li{grid-template-columns:30px minmax(0,1fr);gap:16px}
  .gsteps__n{width:30px;height:30px;font-size:12px}
  .gsteps li::before,.gsteps li::after{top:36px;left:14.5px}
  .gtip{grid-template-columns:minmax(0,1fr);gap:14px;padding:22px 20px}
  .gart .gtip p:not(.gtip__title){font-size:16px}
  .gcards,.gcards--3{grid-template-columns:minmax(0,1fr);gap:14px}
  .gcards--3>.gcard:nth-child(3){grid-column:auto}
  .gcards>.gcard{--d:0ms}
  .gcard__link{padding:22px 20px 20px}
  .gfinal__actions{flex-direction:column;align-items:stretch;width:min(100%,360px)}
  .gfinal .btn{width:100%;min-width:0}
  .ghub__lead{font-size:16.5px}
}
@media (max-width:419px){
  .gtoc__sum{padding-left:14px}
  .gtoc__label{display:none}
  .gtoc__sum::before{content:"";flex:none;width:7px;height:7px;border-radius:50%;background:var(--pink);box-shadow:0 0 10px rgba(255,31,110,.8)}
  .gfinal .btn--line{padding-inline:20px;white-space:normal;line-height:1.25}
  .gsrc a{grid-template-columns:28px minmax(0,1fr) auto}
}
@media (max-width:359px){
  .gmeta__cat a{padding-right:12px}
  .gsum__answer,.gsum__points{padding:22px 16px}
}

/* 10. Reduced motion: finished state, nothing moves ------------------------- */
@media (prefers-reduced-motion:reduce){
  .gsum::after{display:none}
  html.js .gsec__h[data-rv]:not(.is-visible) .gsec__n::after{transform:none}
  .gtoc__list::after{transition:none}
}
/* 11. v2: cards with the guide image and discreet sources -------------------------------------------------- */
.gcard__media{display:block;margin:-24px -24px 22px;aspect-ratio:16 / 10;overflow:hidden;border-bottom:1px solid rgba(255,255,255,.08);background:#0B0B0E}
.gcard__img{display:block;width:100%;height:100%;object-fit:cover;transition:transform 700ms var(--ease-expo)}
.gcard__title{margin-top:18px}
@media (hover:hover) and (pointer:fine){
  .gcard__link:hover .gcard__img{transform:scale(1.045)}
}
@media (max-width:760px){
  .gcard__media{margin:-22px -20px 20px}
}
/* Sources: a closed, quiet disclosure at the very end of the article */
.gsrcbox{max-width:72ch;margin-top:clamp(56px,6vw,80px);border:1px solid rgba(255,255,255,.08);border-radius:14px;background:rgba(255,255,255,.015)}
.gsrcbox__sum{display:flex;align-items:center;gap:12px;min-height:48px;padding:0 10px 0 16px;list-style:none;cursor:pointer;font:500 11px/1.4 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:rgba(245,245,247,.62);-webkit-tap-highlight-color:transparent}
.gsrcbox__sum::-webkit-details-marker{display:none}
.gsrcbox__sum:hover{color:#FFFFFF}
.gsrcbox__ic{font-size:14px;color:var(--pink-2)}
.gsrcbox__t{flex:1}
.gsrcbox__n{display:grid;place-items:center;min-width:22px;height:20px;padding:0 6px;border-radius:999px;background:rgba(255,255,255,.06);font-size:10.5px;letter-spacing:0}
.gsrcbox__plus{display:grid;place-items:center;width:30px;height:30px;font-size:13px;transition:transform 220ms var(--ease-out)}
.gsrcbox[open] .gsrcbox__plus{transform:rotate(45deg)}
.gsrcbox .gsrc{margin:0 16px 10px;border-top:1px solid rgba(255,255,255,.07)}
.gsrcbox .gsrc a{padding:12px 2px;grid-template-columns:28px minmax(0,1fr) auto}
.gsrcbox .gsrc__t{font-size:14px;font-weight:500;color:rgba(245,245,247,.82)}
.gsrcbox .gsrc__host{font-size:11px}
.gsrcbox .gsrc a>.ic{font-size:14px}
@media (prefers-reduced-motion:reduce){
  .gcard__img{transition:none}
}

/* Breadcrumb of the guides: the separator closes the previous item, so a long title never starts its line with «›» */
.ghero .crumbs li+li::before{content:none}
.ghero .crumbs li:not(:last-child)::after{content:"›";content:"›" / "";color:rgba(245,245,247,.36)}
/* Long Spanish words (e.g. «posicionamiento») under enlarged text spacing on 320 px: break inside the word, with a hyphen */
.ghero__title,.gsec__h,.gcard__title,.grel__title,.gtip__title{overflow-wrap:break-word;-webkit-hyphens:manual;hyphens:manual}@media(max-width:420px){.ghero__title,.gsec__h,.gcard__title,.grel__title,.gtip__title{overflow-wrap:anywhere}}
.gart p,.gart li,.gsum__text,.gpoints li,.disc__q,.disc__a{overflow-wrap:break-word}

/* 12. v3 hub: short hero, sticky topic row, featured guide, one grid of compact tiles (a thumbnail list on phones) ---- */
.ghub{padding-bottom:0}
.ghub__head{position:relative;z-index:2}
.ghub__title{max-width:22ch;font-size:clamp(36px,4.2vw,60px)}
.ghub__lead{max-width:62ch;margin-top:var(--s-tight);font:400 17px/1.6 var(--body);color:rgba(245,245,247,.82);text-wrap:pretty}
.glib{position:relative;padding-top:var(--s-group)}
.gchip{display:inline-flex;align-items:center;gap:7px;min-width:0;font:500 10.5px/1.4 var(--mono);letter-spacing:.12em;text-transform:uppercase;color:rgba(245,245,247,.78)}
.gchip__dot,.gtab__dot{flex:none;width:7px;height:7px;border-radius:50%;background:var(--cat,#FF4D7D);box-shadow:0 0 10px rgba(var(--cat-rgb,255,77,125),.8)}
/* Topic row */
.gtabs{position:sticky;top:var(--bar);z-index:20;padding:10px 0;margin-bottom:var(--s-text);background:rgba(5,5,5,.86);border-bottom:1px solid rgba(255,255,255,.06);-webkit-backdrop-filter:blur(16px);backdrop-filter:blur(16px)}
.gtabs__track{display:flex;gap:8px;overflow-x:auto;overscroll-behavior-x:contain;scroll-snap-type:x proximity;scrollbar-width:none;padding:2px;margin:-2px;-webkit-mask-image:linear-gradient(90deg,#000 calc(100% - 40px),transparent);mask-image:linear-gradient(90deg,#000 calc(100% - 40px),transparent)}
.gtabs__track::-webkit-scrollbar{display:none}
.gtab{display:inline-flex;align-items:center;gap:9px;flex:none;min-height:44px;padding:0 14px 0 16px;border:1px solid rgba(255,255,255,.12);border-radius:999px;background:rgba(255,255,255,.03);font:600 14px/1 var(--body);color:rgba(245,245,247,.82);white-space:nowrap;scroll-snap-align:start;transition:background-color 180ms ease,border-color 180ms ease,color 180ms ease}
.gtab:hover{color:#FFFFFF;border-color:rgba(255,255,255,.26)}
.gtab__n{display:grid;place-items:center;min-width:24px;height:22px;padding:0 7px;border-radius:999px;background:rgba(255,255,255,.07);font:600 11.5px/1 var(--mono);font-variant-numeric:tabular-nums;color:rgba(245,245,247,.8)}
.gtab[aria-pressed="true"]{border-color:transparent;background:linear-gradient(96deg,#D41459,#C4315E 46%,#B64F20);color:#FFFFFF;box-shadow:0 10px 30px -14px rgba(255,31,110,.9)}
.gtab[aria-pressed="true"] .gtab__n{background:rgba(255,255,255,.2);color:#FFFFFF}
.gtab[aria-pressed="true"] .gtab__dot{background:#FFFFFF;box-shadow:none}
@media (min-width:1200px){.gtab{padding:0 10px 0 13px;font-size:13.5px;gap:7px}.gtabs__track{gap:6px}}
@media (min-width:1300px){.gtabs__track{-webkit-mask-image:none;mask-image:none}}
/* Featured guide */
.gfeat{margin-bottom:var(--s-text)}
.gfeat[hidden],.gtile2[hidden]{display:none}
.gfeat__link{position:relative;isolation:isolate;display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);overflow:hidden;border:1px solid rgba(255,255,255,.11);border-radius:22px;background:var(--card);color:var(--ink);transition:border-color 220ms ease,box-shadow 320ms var(--ease-expo)}
.gfeat__link:hover{color:var(--ink)}
.gfeat__media{display:block;min-height:100%;overflow:hidden;background:#0B0B0E}
.gfeat__img{display:block;width:100%;height:100%;aspect-ratio:16 / 10;object-fit:cover;transition:transform 800ms var(--ease-expo)}
.gfeat__body{display:flex;flex-direction:column;justify-content:center;align-items:flex-start;gap:14px;padding:clamp(24px,3.4vw,44px)}
.gfeat__k{padding:5px 10px;border-radius:999px;background:linear-gradient(96deg,#FF1F6E,#F0803C);font:700 10.5px/1.2 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:#FFFFFF}
.gfeat__title{font:600 clamp(26px,2.6vw,38px)/1.1 var(--display);letter-spacing:-.025em;color:#FFFFFF;text-wrap:balance}
.gfeat__desc{display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;overflow:hidden;font:400 15.5px/1.6 var(--body);color:rgba(245,245,247,.72)}
.gfeat__foot{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:12px 20px;align-self:stretch;margin-top:6px}
.gfeat__go{display:inline-flex;align-items:center;gap:9px;font:700 14.5px/1 var(--body);color:#FFFFFF}
.gfeat__go .ic{font-size:16px;color:var(--pink-2);transition:transform 220ms var(--ease-out)}
/* Grid of tiles */
.ggrid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:18px}
.gtile2{min-width:0}
.gtile2__link{display:flex;flex-direction:column;height:100%;overflow:hidden;border:1px solid rgba(255,255,255,.09);border-radius:18px;background:var(--card);color:var(--ink);transition:transform 320ms var(--ease-expo),border-color 220ms ease,box-shadow 320ms var(--ease-expo)}
.gtile2__link:hover{color:var(--ink)}
.gtile2__media{display:block;aspect-ratio:16 / 10;overflow:hidden;background:#0B0B0E;border-bottom:1px solid rgba(255,255,255,.07)}
.gtile2__img{display:block;width:100%;height:100%;object-fit:cover;transition:transform 700ms var(--ease-expo)}
.gtile2__body{display:flex;flex-direction:column;align-items:flex-start;gap:10px;flex:1;padding:16px 18px 18px}
.gtile2__title{font:600 17.5px/1.28 var(--display);letter-spacing:-.01em;color:#FFFFFF;text-wrap:balance;overflow-wrap:break-word}
.gtile2 .gcard__time{margin-top:auto;padding-top:4px;font-size:12.5px}
@media (hover:hover) and (pointer:fine){
  .gfeat__link:hover{border-color:rgba(var(--cat-rgb),.5);box-shadow:0 40px 100px -60px rgba(var(--cat-rgb),.8)}
  .gfeat__link:hover .gfeat__img,.gtile2__link:hover .gtile2__img{transform:scale(1.04)}
  .gfeat__link:hover .gfeat__go .ic{transform:translateX(3px)}
  .gtile2__link:hover{transform:translateY(-4px);border-color:rgba(var(--cat-rgb),.5);box-shadow:0 26px 70px -44px rgba(var(--cat-rgb),.8)}
}
@media (max-width:1199px){.ggrid{grid-template-columns:repeat(3,minmax(0,1fr))}}
@media (max-width:899px){
  .ggrid{grid-template-columns:repeat(2,minmax(0,1fr));gap:14px}
  .gfeat__link{grid-template-columns:minmax(0,1fr)}
}
@media (max-width:600px){
  .ghub__lead{font-size:16px}
  .ggrid{grid-template-columns:minmax(0,1fr);gap:10px}
  .gtile2__link{display:grid;grid-template-columns:96px minmax(0,1fr);align-items:center;gap:14px;padding:10px 12px 10px 10px;border-radius:14px}
  .gtile2__media{align-self:start;border:0;border-radius:10px}
  .gtile2__body{gap:6px;padding:0}
  .gtile2__title{font-size:16px;line-height:1.25}
  .gtile2 .gcard__time{margin-top:0;padding-top:0}
  .gfeat__body{gap:10px;padding:20px}
  .gfeat__desc{-webkit-line-clamp:2}
}

/* 13. v3 guide: service call to action inside the article ------------------------------------------------------- */
.gart .gcta{position:relative;isolation:isolate;max-width:72ch;margin-top:clamp(56px,6vw,80px);padding:clamp(24px,3vw,34px);border:1px solid transparent;border-radius:22px;background:linear-gradient(#111115,#111115) padding-box,linear-gradient(120deg,rgba(255,31,110,.85),rgba(240,128,60,.7) 55%,rgba(255,255,255,.12)) border-box;box-shadow:0 40px 100px -60px rgba(255,31,110,.85);overflow:hidden}
.gart .gcta::before{content:"";position:absolute;z-index:-1;inset:0;background:radial-gradient(70% 120% at 0% 0%,rgba(255,31,110,.2),transparent 60%),radial-gradient(60% 100% at 100% 100%,rgba(240,128,60,.14),transparent 62%)}
.gart .gcta+.gsec{margin-top:clamp(64px,6.4vw,92px)}
.gart .gcta__k{display:flex;align-items:center;gap:10px;font:500 11px/1.5 var(--mono);letter-spacing:.16em;text-transform:uppercase;color:rgba(245,245,247,.78)}
.gart .gcta__title{margin-top:16px;font:600 clamp(24px,2.3vw,32px)/1.12 var(--display);letter-spacing:-.022em;color:#FFFFFF;text-wrap:balance}
.gart .gcta__text{margin-top:10px;font-size:16.5px;line-height:1.65;color:rgba(245,245,247,.82)}
.gcta__actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:22px}
.gcta__actions .btn{min-height:50px;padding:0 24px;font-size:14.5px}
.gcta__actions .gfinal__svc{background:linear-gradient(#1A1A1F,#1A1A1F) padding-box,linear-gradient(96deg,rgba(255,255,255,.5),rgba(255,255,255,.2)) border-box;box-shadow:none}
.gcta__actions .gfinal__svc .ic{font-size:16px;transition:transform 220ms var(--ease-out)}
.gcta__actions .gfinal__svc:hover .ic{transform:translateX(3px)}
@media (max-width:479px){
  .gcta__actions{flex-direction:column}
  .gcta__actions .btn{width:100%}
}
@media (prefers-reduced-motion:reduce){
  .gfeat__img,.gtile2__img,.gtile2__link{transition:none}
}

/* 14. v4 guide header: the guide image, blurred and darkened, as the full-bleed background of breadcrumb, eyebrow, H1 and
   meta (no category pattern on guide pages). The <img> stays a real, eager image for indexing and LCP. */
.ghero{padding-top:0}
.ghero__top{position:relative;isolation:isolate;padding:calc(var(--bar) + var(--crumb-above)) 0 clamp(72px,8vw,120px);overflow:hidden}
.ghero__bg{position:absolute;z-index:-1;inset:0;background:#0B0B0E}
.ghero__bgimg{display:block;width:100%;height:100%;object-fit:cover;object-position:center 40%;filter:blur(5px) saturate(1.05);transform:scale(1.06)}
.ghero__bg::after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(5,5,5,.93) 0%,rgba(5,5,5,.86) 38%,rgba(5,5,5,.66) 70%,rgba(5,5,5,.52) 100%),linear-gradient(180deg,rgba(5,5,5,.62) 0%,rgba(5,5,5,0) 26%,rgba(5,5,5,0) 58%,#050505 100%),radial-gradient(60% 90% at 0% 0%,rgba(255,31,110,.22),transparent 60%)}
.ghero__head{position:relative;z-index:2}
.ghero__head .ghero__title{max-width:20ch;text-shadow:0 2px 24px rgba(0,0,0,.45)}
.ghero .gmeta{color:rgba(245,245,247,.86)}
.ghero .crumbs{color:rgba(245,245,247,.86)}
.ghero .crumbs a{color:rgba(245,245,247,.84)}
.ghero .pill{background:rgba(5,5,5,.55);-webkit-backdrop-filter:blur(8px);backdrop-filter:blur(8px)}
.ghero .gmeta__cat a{background:rgba(5,5,5,.5)}
.ghero .wrap:has(> .gsum){position:relative;z-index:2;margin-top:clamp(-56px,-4vw,-32px)}
.ghero .gsum{margin-top:0}
.ghero .gsum::before{display:none}
@media (max-width:760px){
  .ghero__top{padding-bottom:64px}
  .ghero__bg::after{background:linear-gradient(180deg,rgba(5,5,5,.7) 0%,rgba(5,5,5,.76) 55%,#050505 100%),radial-gradient(80% 60% at 0% 0%,rgba(255,31,110,.2),transparent 60%)}
  .ghero__bgimg{filter:blur(4px) saturate(1.05)}
}
@media (prefers-reduced-motion:reduce){.ghero__bgimg{transform:none}}

/* Sidebar: the related service as a gradient button (deep end of the brand gradient, so white text keeps ≥ 4.5:1) */
.gtoc__svc{position:relative;overflow:hidden;border:0;background:linear-gradient(96deg,#D41459,#C4315E 46%,#B64F20);box-shadow:0 14px 34px -16px rgba(255,31,110,.85),inset 0 1px rgba(255,255,255,.18);transition:transform 200ms var(--ease-out),box-shadow 200ms var(--ease-out),filter 200ms ease}
.gtoc__svc::after{content:"";position:absolute;inset:0;background:linear-gradient(110deg,transparent 20%,rgba(255,255,255,.18) 50%,transparent 80%);transform:translateX(-100%);transition:transform 600ms var(--ease-out);pointer-events:none}
.gtoc__svc-k{color:rgba(255,255,255,.9)}
.gtoc__svc-v{color:#FFFFFF}
.gtoc__svc-v .ic{color:#FFFFFF}
.gtoc__svc:hover{border-color:transparent;box-shadow:0 18px 44px -14px rgba(255,31,110,.95),inset 0 1px rgba(255,255,255,.22);transform:translateY(-1px)}
.gtoc__svc:hover::after{transform:translateX(100%)}
.gtoc__svc:active{transform:scale(.98)}
.gtoc__svc:focus-visible{outline:2px solid #F5F5F7;outline-offset:3px}
@media (prefers-reduced-motion:reduce){.gtoc__svc::after{display:none}}

/* In-article figures: full column width, rounded like the site's media */
.gfig{margin:32px 0 0;max-width:72ch;overflow:hidden;border:1px solid rgba(255,255,255,.1);border-radius:18px;background:#0B0B0E;box-shadow:0 30px 80px -50px rgba(0,0,0,.9)}
.gfig__img{display:block;width:100%;height:auto;aspect-ratio:16 / 10;object-fit:cover}
.gfig__cap{padding:12px 16px;border-top:1px solid rgba(255,255,255,.08);font:400 14px/1.5 var(--body);color:rgba(245,245,247,.72)}
.gsec>.gfig+*{margin-top:32px}
.gsec:has(> .gfig:last-child)+.gcta{margin-top:clamp(48px,5vw,64px)}
@media (max-width:760px){.gfig{border-radius:14px;margin-top:26px}}

/* 15. Desktop table of contents: compact, never an inner scrollbar (guias.js drops the stickiness with .gtoc--loose when
   the column is taller than the viewport), markers sitting on the rail above the reading line. */
@media (min-width:1100px){
  .gtoc__box{max-height:none;overflow:visible}
  .gtoc--loose{position:relative;top:auto}
  .gtoc__sum{padding-bottom:10px}
  .gtoc__list{gap:0}
  .gtoc__link{min-height:38px;padding:8px;font-size:13.5px;line-height:1.38}
  .gtoc__list::before,.gtoc__list::after{z-index:0}
  .gtoc__link::before{z-index:1;left:-20px;width:9px;height:9px;margin-top:-4.5px;border:1.5px solid rgba(255,255,255,.34);background:#050505;box-shadow:none}
  .gtoc__link[aria-current]::before{border-color:var(--pink);background:var(--pink);box-shadow:0 0 0 3px rgba(255,31,110,.22),0 0 14px rgba(255,31,110,.7)}
  .gtoc__svc{margin:18px 0 0 24px}
}
/* Topic tabs: the track clips overflow, so the focus ring sits inside the tab. */
.gtab:focus-visible{outline-offset:-3px!important}